The new video for Geax  is finally public. It took a lot of time and energy ,but we are satisfied with the results. We hope our efforts shine through the work.  Building the set was quite challenging, it measures 10mx13m, the construction work was quite complex.  The two designers, Marco Menegaldo e Mattia Federici did an extraordinary job. With a little bit of our help they were able to fit everything in a week.

While building the set, we started the casting with Giada Mazzoleni’s assistance. We managed to find our mad scientist perfectly embodied by Ireneo Gerolomino. Our stylist Michela Meni created the actor’s outfit and we where ready to shoot. We had everything we needed to start. After having built the scenery the pre-light was very simple.

The shooting lasted 3 days. During the first two days we filmed on the workshop set , the exit from the building and all the green screen.

After a  week  we started our third production day, we filmed on location in Brescia in an abandoned quarry in the countryside. We are used to filming cycling videos with motorcycles and steadycams , but this time we managed to get a quadbike that  helped us a lot on the rough terrain. Special thanks to Adalberto Roncalli, our intern and driver.

After we finished filming, Claudio mounted a rough cut for the customer to get an idea of how it would look. With their clearance we started the post production; meanwhile Andrea Alvino began preparing the soundtrack.

Finally, when we were almost at the end of the edit with the majority of the effects done, the whole project was sent to Dino Gervasoni (our sound designer) for the sound dubbing and mix.
Meanwhile I started the color correction but the fist version did not convince me so I had it redone  and here’s the result.

Looking at the final project is, for us, a great satisfaction. Although it is just a little video in which we put great passion and hard commitment. Our idea was to try to create something new and curios, never done in the mountain bike world before.

Thanks to the team Axevo for their help.  We would also like to thank Geax for the great trust and opportunity they  have given us, particularly Michela Fenili who has supported and helped us throughout the project.

We hope you enjoy the video as much as we enjoyed  making it.